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The Biggest Mistake People Make When Writing Persuasive Copy
I recently spoke with a saleswoman from Boston who was dismayed about her email marketing strategy. She was sending email after email to customers, trying to get them to register for an upcoming event....
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I Dare You to Take These Risks on Your Blog
Another year has gone by, and not much has changed on your blog. You post articles, week in and week out. But nobody shares them. Nobody likes them on social media. And nobody talks about them. You’re...
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Three New Year’s Resolutions to Improve Your Content Marketing Strategy in 2017
With New Year’s Eve just 24 hours away, it is possible that your marketing budget for 2017 is already set in stone. You may already have an idea about the products, services and events your department...
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Spice Up Your Content with a Pinch of Guerilla Marketing
Marketers with a firm understanding of the best practices for content creation grasp that it is important to generate fresh, informative material on a regular basis. Most marketers also understand that...
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There’s No Wrong Way to Use Content Boost
Take a look at any winning baseball team, and you’ll find a skilled utility man — someone who can play virtually any position at a moment’s notice, depending on the team’s needs. Here at Content Boost,...
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No Business is Too Small for Content Boost
Last weekend I had the pleasure of attending a birthday party for an old college roommate I hadn’t seen in years. He was a graduate of our university’s business school and launched a small, but...
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Three Questions to ask Yourself Before Leaving ITEXPO
ITEXPO (Feb. 8 to 10 in Ft. Lauderdale) is a great chance to learn about other organizations, and to get a look at some of the latest technologies on the market. It’s also an opportunity to spend some...
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Getting Through to the Reptilian Brains of Your Customers
Marketing is all about communicating. Finding the best ways to communicate would thus be a boon for marketers. This is why you may want to delve into a new book, “Neuromarketing,” in which authors...
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What I Believe About Content Marketing
The Infinite Monkey Theorem suggests that if a monkey was to hit random keys on a keyboard for an infinite period of time, eventually the monkey will have typed the complete works of William...
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Mobile Developers: Avoid Making This Mistake
Picture this: You have a poor dining experience, and ask for the check early. However, instead of giving you the check the waiter hands you another menu and encourages you to try something else. Then...
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