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Eight Things You Would Rather Do Instead of Blogging
You have a problem: Your blog needs content—and lots of it. You’re not feeling up to the challenge, though. You hate writing—detest it, even. The blank page frightens you. And the thought of having to...
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The Five Types of Writers You Don’t Want Producing Your Content
Your marketing department is likely full of knowledgeable, eager and creative individuals. Unfortunately, that doesn’t necessarily mean they’ll be good writers too. If you’ve been relying on your...
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Extreme Marketing—Personalization and AI
Consumers are inundated with content as company after company seeks to garner their business in one way or another. But, there’s a limit to how much one person can take in and respond to on any given...
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Did Content Marketing Start the American Revolution?
By the early 1760’s the relationship between the 13 original American colonies and Great Britain had been severely strained. The monarchy had for years been incrementally increasing taxes and tariffs...
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No Time To Blog? No Problem
As an executive, you are rarely in one place for more than a few days at a time. You are constantly bouncing around the world visiting clients and partners, marketing your products and speaking at...
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Leaky Pipes, Trust and Content Marketing
When we moved into our new home, my wife and I knew that there was ample work to be done. While the house was structurally sound there were enough bullet points on the inspection report that I could...
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Five Reasons Why Marketers Outsource Content Production
People often ask me why marketing departments hire third party content vendors to write business articles for their websites, blogs and social channels. Why not just keep the process in-house? As I...
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Is Your Marketing Department Cursed?
Are your marketing campaigns falling on deaf ears? Do your organization’s social media accounts leave you feeling like a wallflower? Are your leads going cold? Is your content stale and gathering...
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Are We Speaking The Same Language?
Just recently, I was poking around on the website of a global technology provider when I came across several glaring translation errors. These were not just spelling or grammatical mistakes. There were...
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Semi-Presidential Content Marketing Lessons from Election ‘16
While this year’s Kafkaesque presidential election cycle may have revealed, exacerbated and brought political divisiveness to a new level in 2016, there is one major issue that nearly anyone,...
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The Biggest Mistake People Make When Writing Persuasive Copy
I recently spoke with a saleswoman from Boston who was dismayed about her email marketing strategy. She was sending email after email to customers, trying to get them to register for an upcoming event....
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I Dare You to Take These Risks on Your Blog
Another year has gone by, and not much has changed on your blog. You post articles, week in and week out. But nobody shares them. Nobody likes them on social media. And nobody talks about them. You’re...
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Three New Year’s Resolutions to Improve Your Content Marketing Strategy in 2017
With New Year’s Eve just 24 hours away, it is possible that your marketing budget for 2017 is already set in stone. You may already have an idea about the products, services and events your department...
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Spice Up Your Content with a Pinch of Guerilla Marketing
Marketers with a firm understanding of the best practices for content creation grasp that it is important to generate fresh, informative material on a regular basis. Most marketers also understand that...
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There’s No Wrong Way to Use Content Boost
Take a look at any winning baseball team, and you’ll find a skilled utility man — someone who can play virtually any position at a moment’s notice, depending on the team’s needs. Here at Content Boost,...
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No Business is Too Small for Content Boost
Last weekend I had the pleasure of attending a birthday party for an old college roommate I hadn’t seen in years. He was a graduate of our university’s business school and launched a small, but...
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Three Questions to ask Yourself Before Leaving ITEXPO
ITEXPO (Feb. 8 to 10 in Ft. Lauderdale) is a great chance to learn about other organizations, and to get a look at some of the latest technologies on the market. It’s also an opportunity to spend some...
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Getting Through to the Reptilian Brains of Your Customers
Marketing is all about communicating. Finding the best ways to communicate would thus be a boon for marketers. This is why you may want to delve into a new book, “Neuromarketing,” in which authors...
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What I Believe About Content Marketing
The Infinite Monkey Theorem suggests that if a monkey was to hit random keys on a keyboard for an infinite period of time, eventually the monkey will have typed the complete works of William...
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Mobile Developers: Avoid Making This Mistake
Picture this: You have a poor dining experience, and ask for the check early. However, instead of giving you the check the waiter hands you another menu and encourages you to try something else. Then...
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